Marketing A Difficult Product

I guess it should have not been surprise that when my group and I picked Plan B to be the product that we would market, it was going to be a challenge. (It even said so in the assignment details page) When we first began brainstorming on how we were going to go about the assignment, we kept hitting barriers. There was so much controversy surrounding the product, that we had to be carful on the way we were going to do it. Its not a product like Pepsi where your goal is to get everyone to use it. It's more of a product you don't really want people to use, unless it's absolutely necessary.

I came up with the Ask The Clouds interactive website one night while driving home from a long day on campus. (I really get my best thinking done while driving) Plan B was more then just a pill that is taken to prevent pregnancy, but how were we going to convey this in a way that really hit the problem. As we pulled the layers back on the problem, we started to see that it all needed to start by educating the youth. This is where my group and I started by researching the problem from the bottom up.

After a lot of had work I can say that we are all proud of how the project and presentation turn out in the end. I hope the class enjoyed our idea and I can say it was an amazing project to be apart of. I learned a lot from it and was a great ending project for my last semester at MSU.