Culture Evolving

I have never really thought about diffrent cultures that much related to the way things are marketed. The movie Bend it Like Beckham has really opened my eyes to the way cultures are evolving. In the movie Jess is being brought up in a traditional way but society has shown her that she can still have her cultural background but also do things that are out of that norm such as play soccer.

I feel I can relate to Jess in the way that she is doing something "untraditional".  I have always worked in positions that were untraditional for a woman, starting with becoming a certified welder. Lucky for me though I always had family support, but I come from a diffrent cultural background where women can do just as much as men. I was never forced to learn to cook, learn how to sew, or any of that traditional "women's work".  It was perfectly ok to want to be out in the shop with the boys then in the kitchen with the girls.

Clicking the "Like Button"

So I run the social media pages for the company I work for, Black Smoke Diesel. It amazed me what will get a ton of "likes" almost automatically,  and what will get a few over a few days.  Today I posted a really awesome article I found about transmission. It was full of really good information that I though most of our fans would enjoy reading. After I posted the article I posted a funny Picture that had to do with the industry were in. Less than 20min later I must of had over 60 "likes" on this picture, and only 3 on the article. 

Since this is a consumer behavior class I thought it would be cool to see what people would bother "liking" over something else on Facebook. From what I have found it takes less effort to just view something quick and easy like that picture scrolling through the news feeds as apposed to the article where you actually have to open the link and do a little reading.  

I'm finding that even pictures of some of the trucks we are working on, when posted on Facebook, are not getting as many "likes" and these kinda corny sayings and pictures that I find off Google and post. From now on I guess I'm gonna give the consumer more of what they want! I'm still gonna post informational articles thought, some people out there still enjoy learning! 

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