I may have impulse bought another horse, which is now leading me to have to buy a bigger horse trailer. I'm not in a hurry to buy, and since I'm going to have to finance, I want to get exactly what I want.
I'm finding myself going through the stages in consumer decision making:
1) Problem Recognition: Needing a bigger horse trailer.2) Information Search: I have not bought a trailer in a very long time and thing have changed a lot since my 1989 Big Valley Trailer was built. I have spent a lot of time researching different manufactures and models, possible defects and problems others have had.
3) Evaluation of Alternatives: Since I am buying a per-owned trailer the biggest problem is finding out what they are worth. There is no Kelly Blue Book for the value of a used horse trailer like there is a car. I have spent a lot of time researching what make one trailer worth more or less than another that is comparable. I have found that location is a key role, and lucky for me this valley is a pricy place to buy a trailer.
4) Product Choice: This is the stage I am currently in, I know what features I want, and I know the type of trailer I want to purchase. Now I just need to look at my options and pick the one that I feel is the best fit.
5) Outcomes: I hope when I get to this stage I made the right choice and enjoy my purchase!
I like the format of the decision process to buy a bigger horse trailer, it reminds me of some of the steps I went through when I was putting my AR together.
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