Clicking the "Like Button"

So I run the social media pages for the company I work for, Black Smoke Diesel. It amazed me what will get a ton of "likes" almost automatically,  and what will get a few over a few days.  Today I posted a really awesome article I found about transmission. It was full of really good information that I though most of our fans would enjoy reading. After I posted the article I posted a funny Picture that had to do with the industry were in. Less than 20min later I must of had over 60 "likes" on this picture, and only 3 on the article. 

Since this is a consumer behavior class I thought it would be cool to see what people would bother "liking" over something else on Facebook. From what I have found it takes less effort to just view something quick and easy like that picture scrolling through the news feeds as apposed to the article where you actually have to open the link and do a little reading.  

I'm finding that even pictures of some of the trucks we are working on, when posted on Facebook, are not getting as many "likes" and these kinda corny sayings and pictures that I find off Google and post. From now on I guess I'm gonna give the consumer more of what they want! I'm still gonna post informational articles thought, some people out there still enjoy learning! 

Check out our page and like us on Facebook! Black Smoke Diesel Performance LLC